There are countless business coach-esque services out there: business mentoring, coaching, consulting… what do you need from your, and is it the right decision for you and your business?
While business owner coaching is the service I’m most proud to offer, I also offer a range of other one-on-one coaching services. They might sound similar (and broadly speaking, they are), but each of them helps you and your business in different ways.
Right off the bat, the first thing you need to ask yourself is what you and your business need – only then can you decide what type of help to enlist:
- Need help optimising your business processes and achieving growth? You need a business coach.
- Want ongoing advice about your current direction and decisions? Choose a business mentor.
- Do you want to focus on managing your business more effectively? Call a business consultant
And if you feel like your business doesn’t fit into the big picture or don’t see yourself living out your dream lifestyle any time soon, it’s time to call a business owner coach.
Of course, the story doesn’t end there! Regardless of whether you eventually decide on business mentoring, consulting or any other service, it pays to choose the right person. Here are some of the things that you should consider when hiring outside help:
Do they have a proven track record?
When you take on a new staff member, what’s the first thing you look for? Answer: experience. Why should your business coach be any different?
Business coaching isn’t something that can be done by running through a checklist. Your business is unique – YOU are unique. What works for one business won’t work for yours.
If you want to turn your business around, you’ll need someone who’s worked with all sorts of businesses. This tells you one of two things:
- Either they’ve created a golden formula
- Or more likely, they’ve learned how to tailor their approach for each business, industry and business owner
For example, I’ve worked with hairdressers, sparkies, lawyers, to name a few. And each of these has required me to take a completely different approach to their problems!
These types of insights only come with hands-on experience. When talking to your business mentor, consultant or any other type of coach, ask them about who they’ve worked with in the past. Ask for case studies and success stories, and use those to gauge whether your coach will be able to help your business.
Will they push you to your limits and reach your goals?
One of the most powerful assets in your business is YOU!
“Great Man” theory is an idea in historical circles that history is shaped by the actions of highly influential individuals. While the idea has fallen out of favour with historians, when it comes to your business I find that it still holds merit.
After all, you’re the person driving your business – your leadership, vision and planning are crucial in steering your business towards success. The best business mentors, consultants or coaches recognise the importance of YOU, the business owner.
Ask yourself when you next talk to your coach: do they focus on you at all? Or do they focus solely on your business?
In my experience, a motivated and switched on owner is the secret ingredient to a successful business. And if your business coach completely glosses over this vital element, you can pretty confidently say you’re not getting your money’s worth.
Do you connect with each other?
One of the first things I ask myself when dealing with any prospective client is: “Do I like them?” You need to be asking yourself the same thing!
The relationship between you and I (or any other business coach) hinges on mutual understanding and respect. Everything else about your business owner coach might line up perfectly, but if you two can’t get along or even trust each other, then you’re not going to get anything out of the coaching relationship.
Connecting with your coach goes further than just liking each other, however. It’s also important to consider whether you respond to the approach your coach takes. Take me for example: I make no secret of the straight-shooting, tough love approach I take towards my clients.
Like any other type of relationship, it’s important you “click” with your coach. And if this just isn’t happening, it might be time to reconsider who you’re working with.
Do they help you make more time?
A successful business owner needs a lot of things. But if you were to ask me what the most important thing to have is, hands down my answer would be TIME.
What does your business do? Asides from keeping you busy and giving you work?
In my opinion, your business is all about empowerment. It’s about giving you the power to live your ideal life and turn your goals into reality. And you can’t do that without time.
In my opinion, the best business coaches are the ones that keep this in mind throughout the coaching relationship. The best understand that while important, money is a means to an end – it helps you hire the right help and offload work. It’s a tool to live out your dreams, not a goal in itself.
Many business coaches focus solely on the numbers. While important, this can lead to strategic tunnel vision. It’s easy to lose sight of your ultimate goals – that’s why it’s important you ask yourself this before embarking on any coaching relationship.
Get help from Melbourne’s premier business owner coach
Being a business owner is hard work. There’s no shame in asking for a little bit of help.
Simply hiring a business mentor, coach or consultant isn’t a guarantee of success. Not all coaches are made equal – if you’re serious about turning things around, you’ll need to ensure you choose the right help.
There are a lot of considerations you need to go over when choosing a business coach. Vetting your coach can be a slog, but take my word for it: it’s a decision that’ll pay dividends.
Become a better business owner today – call The Bruce on 0419 352 540 or get in touch with me here.